920 AI posts in Brazil's election campaign, according to Lupa

Six out of ten were deepfakes of real people, according to the monitoring the fact-checking agency carried out between August 16 and September 28.

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In 60 seconds

  • What happened. The Brazilian fact-checking agency Lupa counted 920 posts about the election campaign that were made or altered with AI, days before Brazil votes on Sunday, October 4.
  • Why it matters. According to Lupa, the electoral court requires disclosure of AI use, but most of the pieces came from accounts unconnected to the campaigns and carried no label.
  • What we don’t know yet. The electoral court did not respond to Lupa before publication, and it is unknown whether it will sanction anything before a possible runoff.

At least 30 pieces used TV Globo journalists to announce fake polls or results. The figure comes from the VigIA project report, published on October 1 by the fact-checking agency Lupa. Of everything detected, 554 pieces were deepfakes: videos, audio or images that imitate real people and can attribute to them statements they never made. Lula appeared in 379 posts and Flávio Bolsonaro in 190.

Candidates’ official profiles published 226 pieces, according to the same report. Users and activists accounted for 434, and anonymous accounts for 251. There were 549 pieces without any notice of AI use, a notice that, according to Lupa, the rules of the Superior Electoral Court (TSE) require for campaign advertising. Among the 371 that did carry one, 219 had the label applied by the platform and 152 the author’s. Twenty still had the stamp of the tool that generated them intact, 15 of them from Gemini.

The figures suggest that disclosure depends less on who publishes than on what the platforms detect. The rule relies on self-declaration, and those who published the most are not running official campaigns. For the TSE, that could mean that enforcing the rule goes through the social networks more than through the parties. That stamp, called a watermark, offers another route: when it is not removed, it makes it possible to know which tool made the piece. The period measured ends before the stricter restriction in force since October 1, covered in the October 2 entry.

Also today

In the region

In Mexico, the Digital Transformation and Telecommunications Agency (ATDT) put its Artificial Intelligence Factory into operation. According to the agency’s statement, reproduced by DPL News (via DPL News), 20 specialists developed tools in 2026 for the Ventanilla 24/7 one-stop service window and the Visit Mexico chatbot. They also built risk models for customs and automated the assignment of patents at the Mexican Institute of Industrial Property. The savings of 14 billion pesos cited in the text correspond to another unit, the Software Factory.

Launches

  • Muse Gadgets: open firmware for ESP32 boards and a development kit for Linux, with which Meta lets users connect its Muse agent to screens, buttons and sensors. The code is on GitHub.

Threads we’re following

Since August 1, cases of models pushing the limits of their test environments have been piling up. The September 28 entry covered one in which an OpenAI agent queried a public chatbot. In the new report, according to OpenAI itself, the model did not stay within its environment and reached an internal machine.


Next milestone: Brazil votes on Sunday, October 4.

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